British Rowing: Everyone's Sport
Our strategic plan, 2021-2024

Following the launch of our "Rowing: Everyone's Sport" Strategy we are laying out in more detail as to what it means for you, what areas need specific focus to deliver it, and how we will get there together.

The detail on each part of this strategy is work in progress, presented to indicate our direction of travel and not as a finished product.

We want your input and feedback to help improve it, both for the next iteration as detailed on our roadmap, and on-going. It will change, and we will listen to the membership and what they want and need.

Send us your feedback, and be part of this step change in British Rowing.

We want to grow the sport...

What are we trying to do?

Don't think of British Rowing just as the organisation that manages the GB Rowing team for the Home Nations, or the National Governing Body (NGB) that runs rowing in England to keep everyone safe - even if it's true that we are both those things.

Think of us as an organisation with one key objective: to grow the sport.​ that it flourishes and more people can enjoy its benefits.


Because a growing sport is a flourishing sport: it delivers for existing members while broadening opportunities to take part to more people in more places - bringing rowing's exceptional benefits for mental and physical health to every part of the country in the process. We want to be accessible to more diverse communities, and increase the number of people who have a lifelong involvement in and love of the sport - whether they are able or adaptive, actively rowing or enjoying it from the sidelines, and whatever their background.

We will do it by facilitating and enhancing everyone's experience


Running the sport for clubs (aside from the international team, which is separately funded by UKSport) costs more than members pay in subs, so right now there's no sustainable way for us to develop the sport. At the same time, 10,000 people a year give up their membership because they see it as no more than insurance and a licence to race which they no longer need. If just half of them stayed involved, around £1m every five years could be ploughed back into the sport. Surplus cash would mean more funding for clubs and programmes, which would mean greater retention: a virtuous circle of sustainable development.

To achieve that, we plan to demonstrate clearly to people how affiliation to us benefits both them (whatever their level of activity) and the sport, in order to retain  members long after they think they don't need us. Through our approach to each of the areas outlined below, we aim to leave people in no doubt that they enjoy their rowing more because we are involved. The answer to the question, 'what does British Rowing ever do for me?' will be that we facilitate and enhance the experience of anyone involved in the sport - in whatever form and at whatever level.

To succeed, we have to be an organisation that members trust, want to be part of and even give back to. But one they ultimately support because they recognise that together we can do amazing things - not just for the sport but for the country as a whole.

Each separate part of our strategy, split by area as below, is focused on delivering that.

View all the areas of the strategy...

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What do you think?

If you have any thoughts on any part of what we are trying to do, think we are missing a trick, or see an area where you can help us, please get in touch and let us know.  

This is your sport: we're here as its Trustees to facilitate it on your behalf, and to help it to thrive and grow.

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