A huge number of people row for the first time at University and then give up on leaving because they start work. We want to engage student rowers so that they want to, and can easily, stay involved in the sport.
If we enhance and facilitate (as is our general aim) during people’s university careers to give them a brilliant experience and a lifelong love of the sport, and then offer options to continue to take part even when their lifestyle changes and work pressures reduce the time they can commit to it, we will keep more people involved.
Our technology and digital tools will address the period at university; our recreational strategy will address the period immediately after it. Through that combination, we aim to ensure that we don’t lose people who we know love their rowing to sports that, right now, are easier to do when lives get busier. We want more opportunities for people in the 25-40 age category, when work, marriage, and babies often get in the way of a regular commitment to a crew.
Very few people who row at university come away with anything other than fantastic memories of it, but far too many then give up because they don't have realistic options to continue. They move to other sports where training can be more flexible, while their heart stays with rowing. If we gave them more options, they might well stay in the sport.